I began my career in corporate finance marketing, working at BPAY, Macqurie Bank and CommBank. This industry gave me the opportunity to develop marketing strategies such as test and learn, audience building and engagement as well as acquisition and retention strategies.

I moved into the not-for-profit space, working for the UNHCR, leading a world-class digital marketing team to deliver outstanding results. It was in this position that I really embraced what it means to be a successful leader and how to help individuals thrive in the workplace.

I now provide marketing coaching, consulting and professional development courses and workshops to help both organisations and individuals build their expertise and improve results.

Throughout my career, I’ve developed a deep understanding of digital marketing, mastering the most effective methods for seamlessly integrating digital strategies into marketing teams. I prioritize results-oriented strategies and tangible outcomes. My experience allows me to provide tailored solutions that drive real results.

In addition to my professional experience, I’ve also embraced a teaching role at UTS. Having taught Communications at UTS since 2011, I have been able to integrate my passion for marketing with a commitment to education. I take pride in helping students from all backgrounds understand complex marketing concepts, making them accessible and relatable to both students and professionals alike.